Marketing Strategy

Managing Results

  • Client Communications are #1
  • Co-op  broker communications, showings and contracts
  • Crafting the “online experience” of  prospective buyers
  • Managing risks of  buyer strength,  negotiating, closing process
  • Contracts language to the deepest detail of every transaction step
  • Guiding clients in their Transition Process start to finish and beyond

Leveraging Your Unique Assets:

  • Pre-List Prep via ROI of all repairs with priority
  • Online Presence & Personae of your home
  • Professional Photography HD quality
  • Drone perspectives of property and neighborhood
  • Floor plans colorized with dimensions (and disclaimers)
  • How to qualify for “The Audition”, Buyers’ Showings List
  • Leverage all factors to maximize price & closing proceeds
  • Community amenities, parks, trails, pool and recreation
  • Social media customized to promoting your home First

Buyers’ Perspective Value Factors

  • Condition
  • Floor Plan
  • Seasonal Timing
  • Commuting Time
  • Neighborhood Personae
  • Location within the community
  • Recent Sold Comparables, days on market
  • Interest rates, Loan type, conventional, FHA,VA,
  • Appraiser issues creating repair contingencies  
  • Foreclosure, bank owned, or short sale activity
  • Square footage appeal to Buyers in this particular niche
  • Marketing effectiveness and relevance to How Buyers Think
  • “X Factor” final opinion of the value, Buyers’ lender and appraiser
  • Intangibles, the sense, feel and first impression your home makes on shoppers
  • Exposure to busy streets or “noise pollution” with new online property scores
  • Significant inspection issues, possible mold that’s fixable or cost prohibitive